Brands

      Licensed Brands

CANNON

FIELDCREST

WAVERLY

CHARISMA

DISNEY

CARTOON NETWORK

 

 

 

 

THE HEART OF HOME

Established in 1887, Cannon has a powerful heritage and products known for high quality, easy care and appeal to a broad range of consumers.

 

The #1 most recognized home brand, Cannon always delivers a consistent quality at an affordable price point. Cannon products include sheets, bedding, towels, rugs, bath accessories, kitchen textiles and window treatments.

 

BRAND POSITIONING:

 

• #1 Brand Awareness

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• #1 Most Loved Home Brand

• #1 for “Sense of Style”

• #1 Most Purchased Towel

 

BRAND POSITIONING

• Women Ages 25-55

• Loves to be at home with her family

• Loves comfort, brand loyal

 

CORE PRODUCT CATEGORIES

 

• Comforter

• Bed Linen

• Pillows

• Towels & Bath

 

*Source: Zoomerang Research Study

 

HOME AS REAL LIFE

Fieldcrest has been the choice for quality bedding and bath since the late 19th century. A brand rich in heritage, Fieldcrest provides consumers with soft, luxurious, elegant linens at a great price. A name that consumers can depend on for their home textile needs. Welcome yourself home with Fieldcrest

 

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History

Founded in 1893 by the marshal Field Family. October 2007 acquired by Iconix

 

 

Product Categories

Bed linen

Comforters

Pillows

Towels

 

 

BE INSPIRED BY THE WORLD OF WAVERLY

Launched in 1923, Waverly is a premier home fashion and lifestyle brand and one of the most recognized names in home furnishings. The Waverly signature look is expertly translated into countless classic styles among home furnishing products including fabrics, wall coverings, bedding, window treatments, decorative accessories, bath and kitchen textiles and other key products.

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The Waverly consumer is a sophisticated homeowner with a passion for decorating and an eye for detail. The family of brands consists of Waverly, Waverly Home Classics, and Waverly Sun N Shade.

 

International distribution includes Middle East, Canada and Greece

 

Design source with an archive of over 25,000 designs

 

88% Consumer Brand Awareness

 

 

 

LUXURY AT ITS BEST

For over 30 years Charisma is understated elegance; it is softness that you know will be there before you touch it. It is an attention to detail and quality

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workmanship using only the finest materials; It is the best of the best.

 

With wonderful fabrics, Charisma is the only choice for the discerning bed and bath consumer who understands true luxury and the finer things in life.

 

BRAND POSITIONING:

 

Women of all ages, with a focus on young couple

Embraces luxury and details

 

 


A LEGACY OF STORYTELLING


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The Walt Disney Company together with its subsidiaries, is the largest media conglomerate in the world in terms of revenue. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. Taking on its current name in 1986, it expanded its existing operations and also started divisions focused upon theater, radio, music, publishing, and online media.

 

 

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.

 

Cartoon Network (CN) is an American basic cable and satellite television channel that is owned by the Turner Broadcasting System division of Time Warner. The channel airs mainly animated programming, ranging from action to animated comedy, along with some live-action content. It was launched October 1, 1992.

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